Vanishing motoring YouTube channels

[St.Jude]

On 08/08/2024 at 08:33, New POD said:

The principle being that if you want me to do your advertising, you need to pay me, rather than the other way around.  

Whats your rate?

[Agila]

22 minutes ago, St.Jude said:

Whats your rate?

Probably one of these would swing it.

[83C]

On 08/08/2024 at 08:33, New POD said:

I haven't watched any of your content, on principle after you tried to sell me a hubnut sticker at Cholmondeley once. 

The principle being that if you want me to do your advertising, you need to pay me, rather than the other way around.  

Whilst I don’t know the exact details here, I don’t see it as paying to provide advertising. 

I have a few different bits (t-shirts, stickers, a mug etc) from a few YT channels but I see it as supporting them to make more content that I like. They don’t get a share of the licence fee, most don’t have massive sponsorship deals, and many don’t do it as a full time job, so spinning them a few quid for a sticker or a t-shirt gives me a good feeling that I’m helping keep it all going, in return for being entertained. 

Incidentally I once appeared in a HubNut video as ‘Man Collecting Car (Uncredited)’ - if content creators are supposed to pay people to take their stickers, perhaps I should have charged an appearance fee and negotiated a percentage based on my screen time of future earnings from the video, and maybe @dollywobbler should have given me the car rather than me contributing to his channel and his YT earnings by actually paying for it. Of course I’m being facetious, but to my mind there’s a world of difference between the corporate advertising world and a YouTuber (even the mega successful ones like Colin Furze, How Ridiculous and Mighty Car Mods) flogging merch as a revenue stream to support the channel.

[St.Jude]

19 minutes ago, 83C said:

Whilst I don’t know the exact details here, I don’t see it as paying to provide advertising. 

I have a few different bits (t-shirts, stickers, a mug etc) from a few YT channels but I see it as supporting them to make more content that I like. They don’t get a share of the licence fee, most don’t have massive sponsorship deals, and many don’t do it as a full time job, so spinning them a few quid for a sticker or a t-shirt gives me a good feeling that I’m helping keep it all going, in return for being entertained. 

Incidentally I once appeared in a HubNut video as ‘Man Collecting Car (Uncredited)’ - if content creators are supposed to pay people to take their stickers, perhaps I should have charged an appearance fee and negotiated a percentage based on my screen time of future earnings from the video, and maybe @dollywobbler should have given me the car rather than me contributing to his channel and his YT earnings by actually paying for it. Of course I’m being facetious, but to my mind there’s a world of difference between the corporate advertising world and a YouTuber (even the mega successful ones like Colin Furze, How Ridiculous and Mighty Car Mods) flogging merch as a revenue stream to support the channel.

Think it's more than that isn't it?

People like to know they're part of a tribe. Plenty of us are going around in cars we paid for because we like the brand. Plenty here wear band t-shirts of artists we like. Plenty here pay FAR TOO FUCKING MUCH FOR A FOOTBALL OR RUGBY JERSEY because we align with that club or nation.

And really, plenty here don't want to have adverts during videos on YouTube and don't want to pay £12.99 a month to take them off, so will look for other ways to support the channel.

[Urko]

3 hours ago, Split_Pin said:

High Peak Autos is still enjoyable although I didn't watch the episode with Mike Brewer as I've had enough of Corsa Bs 😂

I really enjoy High Peak Autos - and he has a VelSatis for sale at present.

Just watched a thing where Mike Brewer's mob has been scammed where he makes the point that Police aren't really interested in car thefts which seems to be true and regrettable.

[New POD]

6 hours ago, Agila said:

Probably one of these would swing it.

Just the cocopops would swing it.

 

[warren t claim]

14 hours ago, dollywobbler said:

I pay the penalty for the freedom of doing absolutely what I want to do. We're ok and enjoy not having to sell out. I wouldn't mind if it was just "check this company out" but the sponsors demand full influencer spec of telling your followers X is truly superb and made a difference to your life even when it's a vile protein shake or some such. 

Thanks for your honest reply.

I'd have thought that the sort of companies who'd be willing to pay you would be selling stuff that appeals to your target audience. I'm thinking of car related stuff like insurance and HPI checks. I'm not saying that old car enthusiasts never buy protein shakes but if I was in charge of the marketing of ROIDRAGE ANABOLIC MEAL REPLACEMENT SHAKES then I'd be approaching YouTube channels that focused on diet and fitness rather than a channel with a high Daewoo Matiz content.

I will say that Jay Foreman and the Map Men YouTube channel take sponsorship and manage to make their ads as watchable as the rest of their content. On the other hand, the vast majority of content creators make their hawking pitches about as subtle as the following...

 

[warren t claim]

Although it may now feel like this to the YouTube content creators on here, you're actually in a golden age of sponsorship where people are approaching you offering to pay you money. I've worked in media sales and I can assure you that in every other branch of the media it's the other way around. If you don't believe me then contact Baur Media with an enquiry about placing an advert. They'll bite your hand off and do anything to secure your business.

[warren t claim]

2 minutes ago, warren t claim said:

Although it may now feel like this to the YouTube content creators on here, you're actually in a golden age of sponsorship where people are approaching you offering to pay you money. I've worked in media sales and I can assure you that in every other branch of the media it's the other way around. If you don't believe me then contact Baur Media with an enquiry about placing an advert. They'll bite your hand off and do anything to secure your business.

Do you think that companies and advertising agencies queue up and fight over a 30 second ad break slot during the latest ITV drama? No! ITV have a dedicated sales team cold calling companies desperate to secure revenue from firms like Unilever. Unilever are all to aware of this and the power they have so they will use something called "Unileverage" to hammer down the price to basically mere bagatelle.

[St.Jude]

So Apple are forcing Patreon to increase prices for iOS users by 30% as they're forcing them to use Apple's own payment gateway for iOS. If they refuse then the app no longer goes on the App Store.

What is relevant here though is that a commenter on the piece is outraged by it because that's how they support YouTube channels they like, because if the creator refuses to run ads on the videos then the videos aren't promoted as high in the search results.

[egg]

On 09/08/2024 at 07:49, EyesWeldedShut said:

passion is waning

As with others, my own passion is waning for car content after 6-7 years of addiction. I'm in recovery, lol.

I watch Twin-Cam if he talks about a car I don't know much about because I like his quite laid back delivery.

And bizarrely, I still watch Doug DeMuro, even though most dislike him on here. I think the reason is, because all the videos are the same and there's no personal drama or political shizzle thrown in, it's just an car, and the things that the car does. Although his driving segments are rubbish (variations on spry, tossable for a large car, and quick steering)

I like Motorweek's 5 minute retro reviews and a bit of Regular Car Reviews because of his weird connections of cars to 90's culture.

Oh and Smith and Sniff because it just passes by as humorous background entertainment.

[egg]

On 09/08/2024 at 07:40, artdjones said:

My own personal opinion is that YT is kept afloat by Febreze. Lately if I watch 20 minutes of videos I've watched 4 or 5 20-30 second unskippable Febreze ads. Sometimes they put them in front of a video that's only 1½ minutes long itself.

I get this. Endlessly...

[warren t claim]

 

[Eyersey1234]

On 13/08/2024 at 11:10, egg said:

As with others, my own passion is waning for car content after 6-7 years of addiction. I'm in recovery, lol.

I watch Twin-Cam if he talks about a car I don't know much about because I like his quite laid back delivery.

And bizarrely, I still watch Doug DeMuro, even though most dislike him on here. I think the reason is, because all the videos are the same and there's no personal drama or political shizzle thrown in, it's just an car, and the things that the car does. Although his driving segments are rubbish (variations on spry, tossable for a large car, and quick steering)

I like Motorweek's 5 minute retro reviews and a bit of Regular Car Reviews because of his weird connections of cars to 90's culture.

Oh and Smith and Sniff because it just passes by as humorous background entertainment.

In terms of car content there's only really @Twin-Cam and @dollywobbler that I watch regularly, most of the stuff I watch is history related. I haven't made a video for my own channel for about a year, I do have some ideas but it's having the time and the inclination to do them

[mercedade]

6 hours ago, warren t claim said:

Either I've got Gen-Z ADHD tik-tok brain, or this is the first video I've seen that can be watched at 1.75x speed without a perceptible drop in clarity.

I'm 42

[New POD]

1 hour ago, mercedade said:

Either I've got Gen-Z ADHD tik-tok brain, or this is the first video I've seen that can be watched at 1.75x speed without a perceptible drop in clarity.

I'm 42

We have some mandatory training at work on elf, safety and Internet security. Most of the videos can be watched at 2 x speed with no loss in clarity. 

[Rust Collector]

On 16/08/2024 at 20:36, egg said:

I get this. Endlessly...

I get shown that one too. I find it reassuring; I’m a brassic wanker, so the fact that the algorithm shows me adverts for this and other high end* vehicles is probably a good indicator that it has no clue about what is relevant to me.

[egg]

1 hour ago, Rust Collector said:

I get shown that one too. I find it reassuring; I’m a brassic wanker, so the fact that the algorithm shows me adverts for this and other high end* vehicles is probably a good indicator that it has no clue about what is relevant to me.

True dat. I guess it does feel as though they're chucking a huge amount of money at the marketing (but I'd imagine the key market is China)

[GrumpiusMaximus]

On 09/08/2024 at 22:03, warren t claim said:

I will say that Jay Foreman and the Map Men YouTube channel take sponsorship and manage to make their ads as watchable as the rest of their content. On the other hand, the vast majority of content creators make their hawking pitches about as subtle as the following...

Watched the latest episode yesterday and just about fell over laughing at the advertising segment.  The only channel where I will voluntarily watch the adverts.  How they don't have full-time jobs in the industry, I do not know...

[St.Jude]

4 hours ago, mercedade said:

Either I've got Gen-Z ADHD tik-tok brain, or this is the first video I've seen that can be watched at 1.75x speed without a perceptible drop in clarity.

I'm 42

Think they all do it.

Worth a watch though.

[Arthur Foxhake]

I was in wenzels today, buying some scran and the boys off Top Dead Centre were in there, also buying scran. 

I did say hello and well done on the new channel, I'm sure it made their day. Maybe. 

[beko1987]

15 minutes ago, Arthur Foxhake said:

I was in wenzels today, buying some scran and the boys off Top Dead Centre were in there, also buying scran. 

I did say hello and well done on the new channel, I'm sure it made their day. Maybe. 

I like their stuff. Will can be a bit iffy sometimes, but I've always laughed at least once whilst watching. 

 

[Arthur Foxhake]

I find them amusing enough. Edwin's smile and enthusiasm is genuine though, I can tell you that.

I prefer them to Alex and his channel. 

Told them so and he was smiling from ear to ear. 🤣

[shampooefficient]

On 09/08/2024 at 12:44, Urko said:

Just watched a thing where Mike Brewer's mob has been scammed where he makes the point that Police aren't really interested in car thefts which seems to be true and regrettable.

I absolutely promise that police are interested in stolen cars. The issue is the near-constant reduction of roads policing officers, the risk-averse culture that runs all the way to the to and beyond, and the fact that the thin blue line is stretched ever thinner dealing with an increasing workload. Most cops on a shift have more than 20 "active" jobs that need them to complete further enquiries or paperwork, while still responding to the everyday emergencies; each of which generates more paperwork and so it snowballs.

Police officers love catching burglars, thieves, and violent scum; but the system they now work in makes it almost impossible to be proactive. 

Add to that the risk of a years-long criminal investigation if they are involved in a serious or fatal collision, even if all they've done is activate the blue lights and Johnny Scrote has taken off and crashed... Its a wonder any of them still turn up to work. 

[Urko]

Fair enough - I should have added the caveat that this was very much a symptom and I wasn't trying to imply individual coppers don't care.  The car has actually been recovered and returned to Brewer but I can't help but wonder if his high profile and his initial experience of seeming indifference from the rozzers helped to get some action.  I certainly hope that anyone else would be accorded the same.

[warren t claim]

What would everyone here want to see in a YouTube car channel?

[sheffcortinacentre]

Of course it's because it's that Muppet all publicity for both sides plod look we do care/leave no stone unturned blah blah.

Muppet good old English bobbies let that be a lesson to you scumbags crime doesn't pay blah blah.

[alcyonecorporation]

1 hour ago, warren t claim said:

What would everyone here want to see in a YouTube car channel?

renault 20s with new tyres financed by the forum 

sponsored by 'sick and tyred' [of seeing horse against train] 

[Tayne]

1 hour ago, warren t claim said:

What would everyone here want to see in a YouTube car channel?

I think the hardest part to pin down would be “a presenter I like” as one man’s lovely fella is another chap’s total tosser.

If American, not the overly enthusiastic, whoopin and a hollerin type. Not a dick to other people on the channel, not a Clarkson worshipper. Not boring. Not an EV hater.

Also, honest sponsorship. I’m fine with it as a concept but I don’t want lots of unnatural product placement or an epic film about the purchase of spark plugs.

[andy18s]

The Humble Mechanic is another I like to watch,VW specialists but with a twist. 

Although they have put me off owning anything later than a mk3 Golf..