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Dacia 1300 variants


RedSparrow

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Pedant alert - that's not a Liberta but a 1320. Liberta was confusingly also known as the 1325 and was first presented at the end 1989. The 1320 had a very short shelf life...

 

A warning: there are at least 50 or so Dacia variants! Including several versions of the Dacia Sport - I can think of at least 4...

 

1320:

1320-b.jpg

 

Liberta / 1325

1325b.jpg

 

Finally something mega rare - Dacia 4x4. About 10 made in the mid 1980s. WHY?

01315.jpg

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Here's a question. Why did Dacia fail in the UK? It's not as if we weren't happy buying cast off designs made in the Eastern Block and the Renault 12 wasn't long discontinued and was a good seller in the UK, certainly better than the Fiat 124/125. It was well priced and a generation newer than its Polish and Soviet rivals. :?

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This is from AROnline:

 

In 1980, it was given a light facelift to become the 1310 and it was in this form that the car came to the UK as the Dacia Denem. It actually went on sale at the end of 1982 – hitting the market at the same time as the Ford Sierra – and was sold as the ‘New name in family cars’ and ‘the very acceptable Dacia Denem.’ Priced from £3190, it was a new entrant in the extremely busy budget car sector.

 

Rivals included the Lada 1200 (£2499), FSO 1300 (£2599), Skoda Estelle 120L (£2449) and Yugo 511 (£2849) and, in that context, the Denem wasn’t exactly a bargain, despite being arguably better to drive than the lot of them. Anyway, needless to say, UK buyers ignored the Denem in thier droves, choosing instead to buy more established rivals.

 

The Denem’s failure here was a reflection of how wide the differences between East and West had become – working families here turned up their noses at a car reserved for the Communist Party nomenklatura in its homeland.

 

So I'd say a combination of it being a new brand to the market and being that bit more money than the others.

Mind you, the UK was more friendly with Romania than most other commie countries back then.

 

From spottedlaurel's flickr:

3926573821_9aa6bf9481_z.jpg?zz=1

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Difficult to say why the Denem failed so badly. The advertising didn't help, of course. Build quality, though never great, was actually pretty good on early 1310 models till about 1985. And IIRC the concessionaires went bust about eight months in. Only about 700 ish were sold, press reported at the time.

 

Shifters were sold from B reg through to at least H reg so they did quite well.

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If they'd of fitted electric windows throughout the range then I'm sure it would of sold better. How did it compare on price and spec to a base model Sierra/Escort?

 

The closest I can find is the MK2 Escort from 1980:

1.3 L Two Door: £3430

1.3 XL Two Door: £3730

1.3 XL Four Door: £3830

1.6 Ghia Four Door: £4420

 

Dacia obviously thought they were a cut above the other Eastern bloc tat!

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If they'd of fitted electric windows throughout the range then I'm sure it would of sold better. How did it compare on price and spec to a base model Sierra/Escort?

 

The closest I can find is the MK2 Escort from 1980:

1.3 L Two Door: £3430

1.3 XL Two Door: £3730

1.3 XL Four Door: £3830

1.6 Ghia Four Door: £4420

 

Dacia obviously thought they were a cut above the other Eastern bloc tat!

 

With rack and pinion steering they probably were!

 

I think that Dacia should of succeeded in the mid 1980s in the same way that Proton scored a success in the 90s by having a slightly out of date design priced between the Comecon imports and the base model Escort.

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I seem to remember a lot of dealers who sold low rent cars like the Dacias back in the day were usually really shit and seemed to swap from one brand to another. This can't have helped sales.

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Oh, just found this...

 

http://www.daciaforum.co.uk/topic/308-a ... mory-lane/

 

 

And one user must have superglued his own fingers together after typing this..

 

'Fortunately Dacia has come a long way since those cars'

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OK - a bit more on Dacias in the UK...

 

Duster in 1991

dacia_duster_1991.jpg

 

Duster in 1985

dacia_duster.jpg

 

Duster ad

dacia-duster-in-urma-cu-30-de-ani-marca-romaneasca-revine-in-marea-britanie.jpg

 

Shifter from this site

3926541201_b0c3217169_o.jpg

 

Denem in Wales - apparently got scrapped in 2011. Still in good nick in 2003 when I saw it.

6931563550_73009b3cb3_b.jpg

 

Denem estate - but with the front end and bumpers off a R12! I guess parts were hard to find

Dacia_1300_Estate_England.jpg

 

Price list from 1988

dacia_pricelist.jpg

 

Shifter in 1987

Dacia_shifter_1987.jpg

 

Ads from 1990

Dacia_1990ads.jpg

 

Shifter in 1985 - this must have been one of the first

dacia_shifter.jpg

 

Shifter in 1991

dacia_shifter_1991.jpg

 

On Ebay a long time ago

daciaduster1.jpg

daciadenem1.jpg

dacia_shifter-1.jpg

 

Dacia at a West German motor show in 1984

7568913704_7e1508ba0f_o.jpg

 

Finally, in Israel they were known as the Delta. Advertising was similarly inspired...

dscf9619_copy.jpg

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