found this sticker on a filing cabinet..

[stuboy]

[RoadworkUK]

I like the one third from the left the most. Looks like it has a Cornish pasty crust.

[Conrad D. Conelrad]

This was a 1985 TV ad too.

 

http://www.arrowsarchive.com/asset.pl?asset_id=278763

[Guest]

Really a Nice Add

[stormee]

You call this car 'Tortoise'? In Germany it is known as 'Duck' (Ente).

[Jozza]

You call this car 'Tortoise'? In Germany it is known as 'Duck' (Ente).

 

I've never heard anyone in the UK call a 2CV a 'Tortoise'- over here it's a 'Tin Snail' or a 'Duck' as well.

 

I love that TV ad. I seem to remember there was a magazine ad around the same time that did a point-by-point comparison between the 2CV and a camel. By then Citroen had cottoned on to making the cars flaws into a quirky advantage and the advertising was very tongue-in-cheek.

[dollywobbler]

Aye. Tin Snail, duck, upturned pram etc but not tortoise. I do like that sequence though...

[Vinylseats]

I've only heard it called a pram.

 

What a strange idea for advertising a car. It's like reverse psychology or something.

[Jozza]

I've only heard it called a pram.

 

What a strange idea for advertising a car. It's like reverse psychology or something.

 

It was an idea Citroen (more likely their UK branch) had in the 70s and 80s. The basic premise was that the 2CV was an 'anti-car'. It wasn't about power, speed, good looks, fashion or 'keeping up with the Joneses'. That's why they were so popular with 'alternative' types.

 

It led to slightly smug adverts like these ones for the Dolly (http://www.citroenet.org.uk/publicity-b ... dolly.html) which are very self-deprecating and yet make all the car's obvious flaws seem like good points. Citroen were always masters of publicity.

 

The same applied to a lot of classic Citroens, which never really played the same game as the rest of the motor industry. It took a certain sort of person to chose, say, a DS over an Austin Westminster or a GS over an Escort.

[stormee]

Btw we had some crude limited editions here like 'Sausss Ente' and 'Ente Grün' with catalytic converter. And of course 'Charleston' and 'Dolly'. And some 'Samson Tobacco' Enten to win in a raffle.

EDIT: 1 's' too many in Sausss...

[warren t claim]

[oman5]

Volkswagen used the exact same kind of reverse psychology when selling the original Beetle in the USA. Billboards had a picture of a beetle dressed up as a racing car, with the tagline "you'd lose." others would have a picture of a beetle with the tagline "The lemon".

Before then extolling the virtues of 30 mpg, cheap purchase, reliability, simple aircooled motor etc. and they sold millions.

Detroit just didn't get it that not everyone wanted a 20 foot long jukebox on wheels that did 10 mpg

[Spiny Norman]

Another thread bump from a spammer at last gives me the chance to post this 2CV ad from 1984.

I'll have a hunt for the 'camel' one too, I'm sure I'll have it somewhere.

 

[Split_Pin]

Second thread in a week that's been bummed/bammed that I originally missed out on, so thanks for that! Love these adverts for the 2fb. I think there's some more in a 2CV book I have.

[worldofceri]

Completely transparent windows...

 

That's my favourite bit.

[FredTransit]

Funny I had exactly the same thing happen to me with a spammer, bumped one of my threads from 05! Got to say though, if this is a spambot it's a crap one, there's no hidden links or URLs, not even in the sig. Could be that the poster just doesn't have English as his first language? Could be online translation English?

[Spiny Norman]

Found the 'camel' one.

 

 

Click the pic to make it even bigger.

[trigger]

Citroen Range Advert 1985 by Trigger's Retro Road Tests!, on Flickr

 

Citroen 2CV Advert 1975 by Trigger's Retro Road Tests!, on Flickr

 

Citroen 2CV Advert 1975 by Trigger's Retro Road Tests!, on Flickr

 

Citroen Dyane Advert 1973 by Trigger's Retro Road Tests!, on Flickr

[Guest]

Nice car and now new trends are introducing small cars in market..