Galant Σ - Steering Wheel Logo?

[PaykanHunter]

Hello. Long time no post. Can someone please explain why Mitsubishi used this logo on Galant Sigmas? What does this logo mean, where did it come from? Cheers.

[Tickman]

 

[martc]

Could it just be M for Mitsubishi? But a stylised M to make it look a bit like the Greek sigma symbol on it's side.

There's a hint of a diamond in there as well.

[colino]

Mitsubishi means three diamonds (actually three water chestnuts but that's marketing/translation for you) I think that logo is just a use of Sigma, the car name, with a nod to the parent brand. 

[PaykanHunter]

On 9/26/2021 at 9:42 PM, Tickman said:

 

I think you are correct, but it is kind of strange to rotate a letter 90 degrees and make a logo out of it. 

[Three Speed]

Makes perfect sense when turning left though

[mk2_craig]

Spotted this in Cyprus while on holiday back in 2010:

I hadnt knowingly seen this badge variant before that point. 

[grogee]

My stepdad worked for Leo Burnett in the seventies. One of the things he worked on was Mitsubishi branding/image - they wanted to appear less 'Japanese' which had negative connotations at the time. (Think of equivalent Chinese brand today).

He claims that LB was the origin of the Colt name. Sadly his memory is rusty and he's not into cars so I can't get any more detail out of him.