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Help with car ad wording


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Posted

After fitting a new engine, clutch, window motor, etc to the OH's Megane carbriolet I'm now trying to sell it.

 

I currently have it on as the cheapest diesel Megane within 200 miles of my home address according to Autotrader, however it has a small dent/crease in the passenger door and a repaired chip about the size of a 50p piece on the fibreglass C pillar.

 

I have photographs from all angles in the ad, tonight I had the third person who has been to see it say it say the same thing about how it's not worth the asking price because the door is dented, although comically the guy tonight went one further when he said it needed an oil change as the oil was black, the oil was changed less than 1000 miles ago and I did try and explain to him that any diesel dirties its oil within 100 miles but he was having none of it as he 'knows about cars', (and apparently is also ex forces)

 

What I'm looking for is a good way of saying the car has some minor damage to the body work being almost ten years old which I've taken into account with the price but without putting people off because they may think it looks like a dodgem.

 

I've seen the phrase 'some age related marks' in other ads, but is there a better way to phrase it? Should I take pictures exclusively of the damage and put them in the ad, or would this also put people off? (if the fact it's a diesel Megane is not enough) 

Posted

Yes, put pictures of damage or the selective reading brigade will skip over that and then moan when they see it if coming to view or buy. Ignore the 'oil' man he's obviously a complete tit, you're always going to get at least one (probably several) idiots.

 

You're better off putting some people off than not showing the damage then a world of pain when buyers turn away.

Posted

Thanks the reply, just found this in another Megane cabriolet ad which I'm going to use:

 

The car has an electric roof which goes down at the touch of one button, a large glass sun roof and a huge boot. There are a few minor signs of age related wear and tear but as you can see from the photos this is a stunning car which is great fun to drive - especially in the summer with the roof down! 

 

Will stick some pics of the damage in ad tomorrow

Posted

I wouldn't mention the fact that it has an electric roof, then when the buyer complains when he/she/it gets caught in a cloudburst with it stuck down you can pretend you never new it had one.  :)

Posted

I've found it best to briefly but fairly describe any body rust etc but not take detailed close up pics, these seem to work against you. Take some general pics but don't avoid or focus on any defects.

Posted

The car has an electric roof which goes down at the touch of one button, a large glass sun roof and a huge boot. There are a few minor signs of age related wear and tear but as you can see from the photos this is a stunning car which is great fun to drive - especially in the summer with the roof down! 

 

I yawned the first time at 'goes down' and finally dozed off at 'large glass', which on a different occasion would have genuinely excited me. Also, whether a car is fun to drive, and in which Season, I decide for myself, and not the seller.

 

What you should state is mileage, tax, test, and whether it can be driven away or not.

Then a list of good points, and a list of bad points.

That's it.

Posted

car i am sell mycar as i got a bigger car now.

 

 

Or do as cavsaviour says and describe the car. No point in attracting buyers under false pretences.

  • Like 3
Posted

DON'T WATCH JUST BID! THE SEATS ARE IN PERFECT CONDITION!

Posted

So you say, " This car would be perfect but it has a small dent/crease in the passenger door and a repaired chip about the size of a 50p piece on the fibreglass C pillar hence why it is so cheap I CA fixing it, and if you come and view it and mention either to try to get a further price reduction, I'll knock £1.25 off the price."

Posted

Honesty is the best policy, miss any major bits out (like the damage) and it's sure to end in tears at end of listing. Also be fair and use your own description rather than (bits of) someone elses.

Posted

Honesty is the best policy, miss any major bits out (like the damage) and it's sure to end in tears at end of listing. Also be fair and use your own description rather than (bits of) someone elses.

I agree, ad now changed to mention the damage and I've also said 'the price of the car takes this into account'.

Posted

Can't you just pay a dent man £50 to knock the dent out and bung £100 on the price to cover it?

Posted

Like trigger above says , get the damage repaired is the best way . Or say something like "body wise the car is really good , the paint is shiny and free of any big dents , rust or scratches. It is however x years old so please dont expect it to be absolutely mint and perfect when you come along - there is a ripple on the passenger door and a small hardly noticable repaired section on a roof pillar - check out the photos though this is a great looking car" dont do close up shots of said areas you'll just put folk off . This works for me week in week out - im a full time trader lol (i know boo hiss)

 

Carl

Posted

Can't you just pay a dent man £50 to knock the dent out and bung £100 on the price to cover it?

I'm getting more and more tempted by this, could anyone recommend a company in Fife?

Posted

If the Doctor is anything to go by, a long meandering ramble and a complete bollocks story is the way forward.

 

" on a warm spring day back in 2004, an elderly gentleman left his job of 35 years for the last time, and decided the best way to start his retirement would be to wander in to TH. Maistealer, the local renault specialist, and order himself a brand new Megane cabriolet........"

 

This will result in you geting at least £10,000 above what the car is actually worth*

Posted

Remember to take the photos at an awkward angle so that the car can't be seen fully in any of the pics...

  • Like 1

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