What's the worst selling point you've heard of by a car maker?

[sierraman]

The Nissan QX - It exists.

 

Ironic really as most of of them are near extinction I would guess.

[HMC]

I think this was more of a thing in contempory Italian media than a tag line by an ad agency, but when the alfa 6 was launched in the mid 70s the Italian media made a virtue of its understated/ bland styling being a good counter to the recent high profile kidnappings.

[Alan_Green]

Special edition Golf "Citi.Com". Could only be ordered online. So if you owned one everyone knew you were a fancy-pants who also owned a PC computer. In 2005!

[Taff]

  On 17/09/2015 at 11:44, Junkman said:

I have a quite interesting book about it.

 

http://www.amazon.co.uk/Selling-dream-Advertising-automobile-1930-1980/dp/187336122X

 

does that have a publishers ref number, ISPN or whatever they call it, please?

[eifion]

  On 18/09/2015 at 08:38, Taff said:

does that have a publishers ref number, ISPN or whatever they call it, please?

 

ISBN-10: 0786452315

ISBN-13: 9780786452316

[Richard]

  On 18/09/2015 at 08:38, Taff said:

does that have a publishers ref number, ISPN or whatever they call it, please?

http://www.abebooks.co.uk/servlet/SearchResults?an=heon+Stevenson&ds=20&sts=t&tn=selling+the+dream

[Asimo]

Slightly off topic - Remember those endless TV ads for Vauxhall Astras with panoramic windscreens?

I have never seen one, were they just pretend to make Astras interesting for TV or were they an extra £5k and a years wait?

[Negative Creep]

  On 17/09/2015 at 16:41, willswitchengage said:

 

 

If they're still unsure, tell the customer they could paint it matte black and pretend to be Robocop

[Bear]

  On 18/09/2015 at 10:55, Sorn Me said:

Slightly off topic - Remember those endless TV ads for Vauxhall Astras with panoramic windscreens?

I have never seen one, were they just pretend to make Astras interesting for TV or were they an extra £5k and a years wait?

 

I forgot they'd done those. I liked it in my C3, but then it wasn't an extra so to speak, was just how anything other than the very basic ones were built. Don't think I've ever seen a Vauxhall with one.

[Bear]

In-car fax in the Volvo S80.

 

If I'm such an important businessman that I need the outdated concept of a fax machine in the early 2000s, I don't want a FWD Volvo.

 

(of course, now I'd be dead excited to find one with it fitted).

[Lacquer Peel]

  On 18/09/2015 at 11:37, RichardK said:

In-car fax in the Volvo S80.

 

If I'm such an important businessman that I need the outdated concept of a fax machine in the early 2000s, I don't want a FWD Volvo.

 

(of course, now I'd be dead excited to find one with it fitted).

 

Wow, I wonder if they did a 760 with a Telex machine.