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Galant Σ - Steering Wheel Logo?


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  • 4 months later...

My stepdad worked for Leo Burnett in the seventies. One of the things he worked on was Mitsubishi branding/image - they wanted to appear less 'Japanese' which had negative connotations at the time. (Think of equivalent Chinese brand today).

He claims that LB was the origin of the Colt name. Sadly his memory is rusty and he's not into cars so I can't get any more detail out of him. 

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