michael1703 Posted September 16, 2015 Share Posted September 16, 2015 I've been listening to commercial radio lately so my little bubble has been infiltrated by advertisements. Being more motorcycle inclined, bike selling points made by manufacturers are faster/lighter/more power etc Car manufacturers are claiming ergonomically derived selling points and more cup holders So anyway, the advert I heard today advertising a car The buzzword, the gimmick ..... Was "connectivity" That's right, it's linked to spotify What's the worst you've heard? (Quartic wheels not included) brickwall and mouseflakes 2 Link to comment Share on other sites More sharing options...
D Spares & Tyres Posted September 16, 2015 Share Posted September 16, 2015 Has MacPherson strut suspension You know there is nothing left to say mouseflakes 1 Link to comment Share on other sites More sharing options...
Split_Pin Posted September 16, 2015 Share Posted September 16, 2015 There is currently a 1994 Corsa on eBay that "benefits from the 4 speed gearbox" Aston Martin, Jim Bergerac, Mr_Bo11ox and 6 others 9 Link to comment Share on other sites More sharing options...
fordperv Posted September 16, 2015 Share Posted September 16, 2015 BMW's self drying brakes, also apparently they come with indicators dugong 1 Link to comment Share on other sites More sharing options...
Alexg Posted September 16, 2015 Share Posted September 16, 2015 not really a selling point, but the greatest slogan ever. They dare not oversell it. davidfowler2000, strangeangel, Sloth in a bowl and 8 others 11 Link to comment Share on other sites More sharing options...
2MB Posted September 16, 2015 Share Posted September 16, 2015 Any kind of ESP type device that isn't the driver's feet and hands Link to comment Share on other sites More sharing options...
Bren Posted September 16, 2015 Share Posted September 16, 2015 Ford Ka anti perforation warranty. oldcars, Alexg, RobT and 2 others 5 Link to comment Share on other sites More sharing options...
RichardK Posted September 16, 2015 Share Posted September 16, 2015 Pedestrian-protecting pyrotechnic bonnet.How about just making the car small enough and easy enough to see out of that I'm not mowing down pedestrians in the first place. Link to comment Share on other sites More sharing options...
SOUL Posted September 16, 2015 Share Posted September 16, 2015 Vince70 and Alexg 2 Link to comment Share on other sites More sharing options...
dugong Posted September 16, 2015 Share Posted September 16, 2015 VAG 'quality' (pronounced "qwala-eh" where I'm from). Link to comment Share on other sites More sharing options...
RichardK Posted September 16, 2015 Share Posted September 16, 2015 The Vauxhall Adam. Aston Martin 1 Link to comment Share on other sites More sharing options...
hairnet Posted September 16, 2015 Share Posted September 16, 2015 our newest car the daewoo.............. Link to comment Share on other sites More sharing options...
Junkman Posted September 16, 2015 Share Posted September 16, 2015 Link to comment Share on other sites More sharing options...
Junkman Posted September 16, 2015 Share Posted September 16, 2015 Link to comment Share on other sites More sharing options...
fred Posted September 16, 2015 Share Posted September 16, 2015 Wave a stick at Johnny Foreigner - great selling point !! Well it is from Country life! wuvvum, michael1703, Junkman and 6 others 9 Link to comment Share on other sites More sharing options...
pshome Posted September 17, 2015 Share Posted September 17, 2015 the ad says it all... SOUL, Jim Bergerac, RichardK and 5 others 8 Link to comment Share on other sites More sharing options...
UmBongo Posted September 17, 2015 Share Posted September 17, 2015 The People's Car Up. You can fit tall people in it and that. That's what the idiot box told me. Link to comment Share on other sites More sharing options...
ray Posted September 17, 2015 Share Posted September 17, 2015 purplebargeken, catsinthewelder and Junkman 3 Link to comment Share on other sites More sharing options...
Shep Shepherd Posted September 17, 2015 Share Posted September 17, 2015 The 1897 Pennington Autocar was advertised as being the only car on the market that wouldn't blow up or set fire to its occupants. Sounds perfect. Link to comment Share on other sites More sharing options...
tooSavvy Posted September 17, 2015 Share Posted September 17, 2015 Ford Escort Popular...... Evoking the sidevalve/back to basics (panda got there first). Salesmen 'upsold' every customer..... TS Link to comment Share on other sites More sharing options...
face Posted September 17, 2015 Share Posted September 17, 2015 Today's adverts seem to concentrate on lifestyle and nothing about the car. On the radio this morning there was an ad about the "Seat sale event" - brand new Ibiza Toca, £8995 with sat nav and bluetooth..... Engine size? Fuel type? Doors? The only manufacture coming anywhere near on the radio is Mini who state the mpg and performance figures. michael1703 1 Link to comment Share on other sites More sharing options...
Pillock Posted September 17, 2015 Share Posted September 17, 2015 Ford Escort Popular...... Evoking the sidevalve/back to basics (panda got there first). Salesmen 'upsold' every customer..... TSThis is how it works. Advertise basic product for £x. Customer comes in to purchase. Salesman's job is then to term everything in small payments, usually by going through the options list. There will then be a tipping point where a few options add up to more than the step up to the next model, which has those bits at standard. Salesman how now got a sale for a Popular Plus. Stick or twist? Let's twist.... Do it again, how about a 5 speed box and internally adjustable mirrors? It's just £y for the next step up to the L though. How many times have you seen a giffer driving a Titanium, GLX, Ghia, SE spec or whatever? Do you think they all wanted the top spec? No, they got upsold. It's fine in car dealers, as products aren't usually available on site. In retail, you have to make sure the lower priced product is still available or it's known as Bait and Switch and makes watchdogs unhappy. Jazoli, steve_earwig and tooSavvy 3 Link to comment Share on other sites More sharing options...
J-Rod Posted September 17, 2015 Share Posted September 17, 2015 I love 50s US car ads. I used to have loads of National Geographics from back then and the car ads were the best bit! eddyramrod and Junkman 2 Link to comment Share on other sites More sharing options...
Junkman Posted September 17, 2015 Share Posted September 17, 2015 I have a quite interesting book about it. http://www.amazon.co.uk/Selling-dream-Advertising-automobile-1930-1980/dp/187336122X eddyramrod, mercrocker and J-Rod 3 Link to comment Share on other sites More sharing options...
Stanky Posted September 17, 2015 Share Posted September 17, 2015 A guy at work bought a Hyundai Coupe advertised on Autotrader. One of the 'features' in the ad was an adjustable steering column. Yes, just like every other car made since about 1980, this 2004 example has an adjustable steering column. Obviously, this was the clincher in the deal. Link to comment Share on other sites More sharing options...
J-Rod Posted September 17, 2015 Share Posted September 17, 2015 Ah thanks for that! Am off on hols in a week or so, so will go get a copy! Junkman 1 Link to comment Share on other sites More sharing options...
Albert Ross Posted September 17, 2015 Share Posted September 17, 2015 Not new ads, but used ads.... People seem to think that telling us about standard features will make it more desirable. It's like they're reading from a bloody script. Airbags. Great. Yeah.... all cars of that particular type had them fitted. Glad to see it still has them. ABS brakes. Wonderful. Legal requirement on vehicles manufactured after a certain year. I'd be concerned if it DIDN'T have them... Toyota did a TV advert years ago. One of my favourites. Basically it showed things like "Seats.. to sit on" "Brakes.. to make you stop" etc. I'd love to find it and guffaw again,. Link to comment Share on other sites More sharing options...
Junkman Posted September 17, 2015 Share Posted September 17, 2015 Ah thanks for that! Am off on hols in a week or so, so will go get a copy! To avoid any potential disappointment, I just submitted this review on Amazon: If you expect a nostalgic story of a pastel coloured American dream that probably never existed, this book is not for you.It is rather a dissertation about the harsh reality of a dog eats dog business, targeted at the serious automotive historian. It tells the story of how the American car industry used (or abused?) psychology, and the spirit of the times, with all itsspin and propaganda, in its quest to fight for each and every customer.It is richly illustrated with black and white copies of real adverts to complement the content matter. The text, often spiced with Heon Stevenson's delightfully sarcastic humour, makes for surprisingly entertaining readingfor what is in essence a scientific work on history. J-Rod and RichardK 2 Link to comment Share on other sites More sharing options...
garbaldy Posted September 17, 2015 Share Posted September 17, 2015 Not exactly the worst selling point but it did make me love turbo's. brickwall and CGSB 2 Link to comment Share on other sites More sharing options...
sierraman Posted September 17, 2015 Share Posted September 17, 2015 Recent bills... That's a good sign, it's been costing you a packet lately. Very Fast... Corsa SXI Radio cassette... So no CD then?? 6 owners.... In 4 years Serviced by myself... Badly Link to comment Share on other sites More sharing options...
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