I stumbled on this genre a while ago, I believe in some parts they are known as "stealth wealth". The premise is that by using the van base you blend in more but you can have all the mod cons and toys in the back. Used by some footballers and the like...
This used to be mint about 2-3 years ago but then seemed to be used as a daily driver and has really gone downhill visually in the last few months. It probably wouldn't take too much to get it looking good again.