Marketing always wins. You only have to look at any VW Golf to realise that.
Have we had the Ford Ka, yet?
Horrific things. Badly made, rattly shit heaps with a terrible interior and an engine that seemed to be from the 1930s. It's as if someone had a bet at Ford that they could create a smaller version of the truly awful Escort of that era, yet somehow do the seemingly impossible and actually make it worse. If ever a car was built down to a price, rather than up to any standard at all , it was the Ka.
Pile (of shit) it high, sell them cheap.