In the late 70's Dacia tried bringing it's 1300 to the UK but dreadful build quality and none existent parts supply saw the company tasked with selling them using up UK supplies of Renault 12 parts and embarking on ever more creative repairs using parts from all sorts of other cars before giving up.
Undetered by this a chap tried importing the facelifted Dacia 1310 in the early 80's. He recognised the number was unappealing so renamed it the Denem and was rewarded with a trickle of sales. Spurred on by his success he imported the ARO 10 as well. To give more of a brand he renamed it the Dacia Duster. It continued on sale through the 80's alongside the 1310 pickup which he sold as the Dacia Shifter although the Denem was quickly dropped.
A handful have survived, I think it's one Denem saloon, a couple of Shifter pickups and about 5 Dusters. The main reminder of this operation is that Dacia now make a 4x4 named the Duster with hundreds of thousands sold and not a penny of royalties paid to the chap who came up with the name.
You are welcome to a pic of the 1310 me and Ian brought back last year.
Seen here with Six Cylinders Oltcit